In this article, we will cover some of our favourite natural cosmetics brands, shops and professionals in Helsinki right now.

Text : Helsinki This Week | Photos : Header: iStock

A growing number of Helsinki department stores are now stocking natural cosmetics, online sales are booming and day spas and boutiques specialising in natural products are emerging on the capital city’s chicest streets. The phenomenon is most likely due to the fact that a wider selection of better quality product ranges are now available, and people are also becoming increasingly aware of the importance of sustainable lifestyles. Most importantly, however, it is simply the case that all things natural just happen to be a great fit with Helsinki and Finnish people in general.

Photo: Jolie shop

Jolie Organic Health & Beauty – a natural cosmetics pioneer

Jolie shop was the first store in Finland dedicated entirely to natural cosmetics, and it was launched in trendy Punavuori neighbourhood in 2012. With a charming shop interior, expert customer service and an extensive product range, Jolie proved an instant hit with shoppers. The shop also has a makeup service along with personalised skin care consultations. Adjoining the shop is the chic yet cosy Jolie spa that offers a range of luxurious treatments, seemingly capable of working actual real life miracles.
Uudenmaankatu 26, +358 40 562 4843,


Photo: Ihohoitola Lupaus 

Lupaus – harmony in skin care
Skin care specialists Lupaus first opened their doors in Helsinki’s cool Punavuori district around a year ago, garnering instant praise for their work. Led by Tarja Kivinen with a wonderfully gentle touch, Lupaus offers holistic skin care experiences  carried out using the finest natural cosmetics. The treatments are intended to enhance your sense of harmony and well-being and are complemented by the truly wonderful interiors, which make full use of the finest Finnish craftsmanship, featuring ash tables by Yoshimasa Yamada, ceramic treatment dishes by Henna Nivarpää-Ampuja, wall-mounted mirrors by Iina Vuorivirta and towels and other linens by Finnish weavers Lapuan Kankurit. According to Tarja, the Lupaus treatments have the same effect as a holiday, leaving you with a deep sense of well-being for a long time to come.
Punavuorenkatu 2, +358 50 304 1615,


Photo: Kaapo Kamu

Katja Kokko, paving the way for natural cosmetics
Katja Kokko is a Finnish beautician, makeup artist and yoga instructor, whose blog dedicated to natural cosmetics has attracted a huge following. She is also one of the founders of Jolie Shop and contributed to the design of the new Supermood product range, both of which also feature on this spread. Katja’s book, Genuine Beauty, came out in 2015 and is due to be published in English as an e-book in late January 2017. Katja’s blog is also available in English.


Photo: Mia Höytö Cosmetics

Mia Höytö Cosmetics – a gentle Nordic touch
Mia Höytö’s makeup and skin care brand uses ingredients sourced directly from Nordic nature, including oats, birch and wild berries. You will find her products in the centrally located Stockmann and Sokos department stores as well as online at the Mia Höytö Cosmetics website. To find out more about Mia Höytö’s philosophy, turn to page 10.


Photo: Naturelle Facebook

Finest natural cosmetics brands at Naturelle
Another Helsinki beauty store specialising exclusively in natural cosmetics is located on the city’s leafy Bulevardi. Naturelle stocks a wide range of the finest natural cosmetics brands, and the gorgeous shop and fantastic personalised customer service will have you returning time and time again.
Bulevardi 24, +358 50 4099 223,


Photo: Ekohoitola Balanza Facebook

Youth boosting facial massage at Ekohoitola Balanza
Satu-Aamu Kangas’s delightfully bijou salon is located in Kruununhaka, close to the city centre. Balanza offers a full range of beauty treatments from pedicures to anti-ageing lifting techniques. All treatments are carried out using products from the auyrvedic Shankara range. Shankara uses 100% natural ingredients, the majority of which are also organically cultivated. None of the products are tested on animals and many are certified to use the PETA-approved vegan logo. Balanza’s specialty is the unique Soma Uplifting facial massage developed by Satu-Aamu. It uses a number of massage techniques, such as acupuncture and lymphatic massage, to improve elasticity and boost metabolic processes in the facial muscles. As the tensions in the face ease, lines are eliminated, leaving the skin looking more even. The results are fresher and brighter with an enhanced glow. The full head massage also uses products designed to bring a sense of calm, making the experience both highly beneficial and deeply relaxing.
Rauhankatu 8, +358 50 411 7959,


Photo: Supermood

Supermood – the holistic beauty experience
Supermood is a holistic beauty brand created by Finnish supermodel and TV personality Anne Kukkohovi. The brand’s products, which are made using only the finest environmentally certified ingredients, can be used both externally and internally. Supermood’s beauty chocolate is a guilt-free treat, as it is packed with collagen. The brand’s products are available from a number of stockists including Jolie shop and Sokos department stores, as well as the Supermood online store that delivers to Europe. Also tax free shops in Viking Line and Tallink SIlja cruises have Supermood on their assortment.


Photo: The Natural Goods Company

Dreaming big – The Natural Goods Company
The Natural Goods Company is a beauty store and salon with a firm focus on everything that is clean, natural and sustainable. Most of their products are vegan, certified natural cosmetics and largely organic. The shop and salon are both located in the trendy Töölö district.
Museokatu 15, +358 40 173 4420,


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