Helsinki This Week turns 60 this year. Our magazine has reached a venerable age, ploughing through the decades with strength and respect for tradition. It is now the oldest continuously published travel magazine in Helsinki, if not all of Finland.
Helsinki This Week's journey so far:
- The Helsinki Travel Association is established in 1940 with the purpose of developing fresh ideas for the city's travel sector. The goal of its activities is to assist both domestic and foreign travellers.
- In 1956, the Association begins publishing a magazine called Helsingin Viikko that aims to gather info about the city's events, attractions, shopping venues and cultural offerings between the same covers. The magazine is only published during the summer season and each issue covers the events of two weeks.
Ads from year 1958
- The thin black and white magazine also includes short, informative articles about, for example, the railway station, the South Harbour and Helsinki's history in general. The content is trilingual: in Finnish, English and German. A map is enclosed at the end and each issue is enlivened with ads for several hotels, restaurants and shops.
Cover from year 1965
- By the mid-1960s, the outward appearance of the magazine has become more professional. The content remains relatively unchanged from a decade earlier and the magazine continues to be published in the summer season and in three languages. It is distributed at airline offices and travel agencies, hotels, department stores, harbour offices, Lippupalvelu ticket outlets, City of Helsinki offices and at conferences.
A little German-Finnish -dictionary from year 1970
- By the 1970s, the content of the magazine includes more basic info on Helsinki and a brief Finnish vocabulary of words relevant to travellers. The first-ever colour ad, for Rahikainen furriers, is published in the July 1970 issue. In 1973, the cover is colourised. Content is still printed in black and white. The Finnish language is dropped in 1976 and the magazine is published in English and German only. The name of the magazine changes to Helsinki This Week in 1977.
Cover from year 1977
- More and more of the magazine's content is published in colour as the 1980s arrive. The magazine begins to list contact details for various embassies. These are used a lot by, for example, tourist information representatives over the next couple of decades.
- The next larger change takes place in 1991, when the magazine begins to be published all year round. The language selection changes in 1995 and the magazine now offers content in English, Swedish, German, Russian and Japanese. German and Swedish are dropped by the end of the decade, however.
Restaurant ads from year 1995
- English and Russian have established themselves as the magazine's languages by the turn of the millennium. By now, the magazine looks largely like it does in the present day and is published eight times a year. The content now includes an editorial, which is followed by restaurant, attraction and museum listings, the Useful to Know section, a Russian-language section as well as ads for the then publisher's own sightseeing travel products. The Helsinki Travel Association is incorporated in 2005 and changes its name to Helsinki Expert Oy. In 2007, Helsinki Expert's owner becomes the Helsinki Travel Foundation, which is established to continue the heritage of the Association that was established in 1940.
Events in September-October of year 2001
- The arrival of the 2010s heralds a new era for Helsinki This Week. The magazine's publisher Helsinki Expert is sold to Swedish company Strömma Turism & Sjöfart Ab, and Strömma Finland Oy Ab is created in December 2010 following the merger of Oy Strömma Helsinki Ab with Helsinki Expert Oy. The magazine's appearance and content undergo further changes in 2013: the cover is modernised and the magazine begins publishing interesting articles about Helsinki. This is also when the My Helsinki series, in which intriguing Helsinki residents talk about their favourite locations in the city, is launched. The magazine keeps the restaurant, culture, activity and shopping listings that have proven their worth over the decades.
New layout is published in year 2014
- The magazine adopts a multichannel approach in conjunction with its appearance revamp and the Helsinki This Week website is launched. The pages are trilingual (English, Finnish and Russian) and present the content of the print version in more extensive form. The are more listings of restaurants, shops, activities and cultural venues than in the print magazine and articles about Helsinki are published regularly. The largest element on the website is an interactive event calendar from which users can check what's going on in Helsinki on a specific day.
Website of Helsinki This Week was launched in year 2014
- Helsinki This Week moves into its 60th jubilee year with familiar elements. The listings and articles, which have garnered praise from our readers, shall remain, but the editorial will be replaced with a series of columns by guest writers and the My Helsinki section will focus on internationally recognised Helsinki people, who will tell us what they think about their home town. The multichannel approach has spread to social media and the number of people following Helsinki This Week on Facebook and Instagram keeps growing each week. Travellers can now avail of an informative and entertaining guidebook, which is illustrated with beautiful images of Helsinki.
On Instagram Helsinki This Week shares pictures of Helsinki
- Helsinki This Week will be publishing excerpts from the content, ads and event listings of old issues to mark the jubilee year. In addition, treasures from old volumes will be shared on social media and users will get to vote on the best cover in the history of Helsinki This Week. Long-time advertisers and cooperation partners will also be interviewed to mark this special year.
The first issue of 60th Anniversary year is out now!